Monday, June 14, 2010

The Tetris Story [Epilogue]

Atari Games still released an arcade version of Tetris, selling about twenty thousand units. Atari Games was recently bought up by Williams/WMS; the fate of the Tengen Tetris carts lying in warehouses is unknown. In all likelihood they were bulldozed since Tengen could not legally get rid of them any other way. If the figures are to be believed, there are about one hundred thousand Tengen Tetris cartridges floating around; a less-than-average run by NES standards, but still nowhere near an impossible cart to find.

Robert Stein made, in total, about $250,000 on Tetris. He could have made a great deal more, of course, but Stein had trouble getting Atari and Mirrorsoft to pay him royalties for the (bogus) rights he sold them. Spectrum Holobyte had to organize another deal with ELORG just to hold on to the computer rights to Tetris.

Robert Maxwell's large-scale media organization collapsed in the midst of the struggle, and Robert Maxwell himself died suspiciously as questions rose about whether he was entirely honest about his business dealings. As a result, Mirrorsoft UK faded away as well.

The big winners of the whole affair were Henk Rogers, president of BPS, and Nintendo themselves. How much did Tetris make for Nintendo? That's difficult to answer, considering that Tetris being the pack-in for the Game Boy enticed customers to buy the Game Boy.. and from there, buy other Game Boy carts. Bringing all this into account, the figure can go up and up and up. About 30 million Game Boy Tetris carts have been made.

As for the Russians, no one made big money from Tetris except for the Soviet government. As the USSR broke up, the people at ELORG and the Academy scattered across the country.

Alexey Pazhitnov made nearly no money from Tetris itself. ELORG made, then cancelled a deal that would have given him merchandising rights to Tetris. Still, Pazhitnov was happy that the game he created became famous world-wide, and he did get an 286-clone from the Academy as a reward; he also had a much nicer apartment than most of his colleagues. In 1996, with the financial backing of Henk Rogers, he organized The Tetris Company LLC, and is now finally getting royalties for his creation.

(http://www.atarihq.com/tsr/special/tetrishist.html)